BADOP!

Just a little salt + MSG.

Be part of the very start. We’re releasing a limited run of Founder’s Tins, twice the size than our standard tin, with future discounts and early access to the new flavors we’re launching in the new year. Once they sell out, the countdown to our full launch begins.

Since it was first isolated from sea kelp in 1909, MSG has been the not-so-secret ingredient that makes food richer, more savory, and deeper in flavor. In many Asian home kitchens, it’s as standard as salt and pepper. My grandmother kept a shaker of it on the table, right next to both.

But the question I get asked most about MSG is: “How do I use it?”

That’s why I created BADOP!

The idea is simple: Swap your pinch of salt for a pinch of BADOP! in all of your favorite recipes—sweet or savory—and your food will just taste better. It feels like magic, but it’s science.

The ingredients are simple: pure salt and pure MSG, nothing more. But getting them right took a year of development and experimentation. I wanted the right ratio for everyday cooking, with grain sizes that keep the salt and MSG evenly mixed and make the blend easy to pinch between your fingertips, just like my favorite kosher salt. We put it in a flip-top tin that’s easy to open whenever you need a pinch. (It’s also pretty cute.)

Consider this your secret access to the not-so-secret ingredient for your holiday cooking. My grandmother had her shaker. Now come get your tin.